Backwoods
Flavor Of the cityConceptualized a dynamic campaign for Backwoods' City Packs that celebrated the unique cultural flavors of key urban markets. The creative deck fused storytelling, influencer collaborations, and experiential marketing to embody the spirit of each city, while amplifying Backwoods' cultural relevance. Though the campaign won't be activated until early 2025, it received high praise from the client for its innovative vision and potential to resonate deeply with diverse audiences, showcasing Backwoods as more than a product—an emblem of urban culture.
ruffles
Transforming Hoops Culture Through Bold InnovationDeveloped a creative campaign concept for Ruffles to deepen its connection with Black Gen Z audiences by leveraging its NBA partnership and bold flavor appeal. The campaign explored innovative activations across fashion, game nights, and cultural debates, amplifying Ruffles’ presence in hoops culture while reaching beyond the court. The client praised the strategic alignment with subcultures and the campaign’s potential to authentically resonate with its target demographic, highlighting the brand’s role as a trendsetter in snacking and culture.
MXD
Get MXD Up! Campaign - A Social & Digital AlchemyDeveloped a dynamic social and digital campaign concept for the 'Get MXD Up!' initiative. The idea was to fuse epic storytelling with high-energy social engagement, orchestrated through a blend of influencer partnerships and user-generated content. While the campaign never went live, it received high praise from the client for its creative approach and potential for virality. The concept was poised to transform ordinary evenings into extraordinary social experiences, celebrating every can of MXD as a catalyst for adventure and connection.